Truth is the Best Antidote for Falling Poll Numbers: Obama doesn’t understand this
By Fritz Wenzel
In the latest Wenzel Strategies poll, just 36% of American likely voters said they think the country is headed on the right direction. This is down from a significant majority who said the same thing early last year. But that’s not really news, since every poll number associated with President Obama has plummeted over the past 13 months, starting almost immediately after he took office.
Part of this is reflective of the times – the economic doldrums continue unabated. Part of this is a natural outgrowth of the way in which Obama campaigned for the presidency in 2008, and the way in which the national news media covered him. Seldom did reporters on the campaign trail demand specifics about Obama or his policy proposals, and he offered them even less often.
In the end, we always find out what our Presidents really believe, as they roll out their agenda in Washington. It turns out the country doesn’t like Obama the President anywhere near as much as they liked Obama the candidate. The terrible “right direction/wrong track” poll numbers demonstrate that.
This week, President Obama marked the first anniversary of his stimulus bill by claiming it has saved or produced two million jobs. The claim came after several reports that other Obama Administration declarations of jobs saved or created by the stimulus bill were wildly exaggerated.
Here’s the problem. When your poll numbers are in the basement, it is a clear indication that voters don’t trust you. The correct reaction is to hew closer to the truth, not veer farther from it. American voters decide what is truthful by comparing a political leader’s statements with what they see around them in everyday life, and there is little evidence for Obama’s job claims here in the real world.
Using polling to stop a fall
Falling poll numbers are always difficult to repair. And the repair process is usually very expensive – in terms of time, money, or both. In the political realm, President Clinton was probably the most successful in the modern era at recovering from a plummet he took in his first two years in office. He spent a great deal of time and treasure remaking his image, largely with the wise guiding counsel of strategist Dick Morris. He first did extensive polling to determine what the American public was thinking, and then he moved toward them.
Not only is Obama not moving to where the American people are philosophically, his public statements give the distinct impression that he does not understand the real reasons Americans are so against his proposals. After Republican Scott Brown campaigned against Obama’s health care reform bill and won the U.S. Senate race in Massachusetts, Obama said he thought the Brown victory occurred because his administration had not done a good job of getting its “message” out. The reality was exactly the opposite.
Using truth to rebound
In another realm, Tiger Woods this week is to go public with an apology for his wild private life. The apology will work wonders for him, and he will be back on the PGA Tour again soon. His reputation will always carry a scar, but he will make a nice recovery – because he will finally deal with this issue very publicly and very directly. He will be honest with the American people, who rightly feel betrayed. Americans love to forgive their public figures – but they have to honestly seek forgiveness first.
This is a lesson Obama has apparently not yet learned. Instead, he is treating the American public much the way the prototypical Ugly American deals with nationals while traveling in a foreign country: if he finds they don’t understand English, he just speaks louder.
What did you do to be worthy of your American freedoms yesterday? What will you do today and what do you plan to do tomorrow?
Sources: www.wenzelstrategies.com
About Fritz Wenzel:
Fritz Wenzel is President of Wenzel Strategies, a polling and communications consulting firm based in Columbus, Ohio, with clients nationwide. He is an award–winning political journalist who has worked mostly in newspapers but also in radio and television. He is an accomplished pollster, having worked for Zogby International before launching his own firm. His website is: www.wenzelstrategies.com
Yesterday’s Rasmussen Presidential Index had Obama at -11
This day in history February 18
2001 “# 3” Dale Earnhardt sr. died from injuries sustained at the Daytona 500.
Have you read this week’s “Betcha didn’t know this..” page? It’s loaded with interesting little “bite size” items you’re bound to enjoy.
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