Things to know when building a personal brand

Many people associate the word brand with a company or some large business, however, that is not the most accurate description. A brand can apply to a person as well – simply put, something that sets you apart from others, the things that evoke emotion and instantly remind people of you can be called a brand. But how do you achieve this coveted recognition?

Know yourself

First and foremost, identify your strengths. If you are more attracted to financial markets, it would be a huge mistake to try and establish yourself as, for example, a legal aid. It might sound ridiculous now, but consider the idea of hearing that certain fields are easier to get into; you might get seduced by the thought of seemingly simpler start, but that will lead to nowhere. Which is why it’s important to embrace the thing that makes you unique. Ultimately, building upon the aspect that you are successful at will lead to more clients, better deals and greater recognition.

Understand your client

The second step would be to visualize your target audience and realize what they need. As you start out, you probably want to attract a huge number of people (because that would be just ideal), however, think of it like fishing: you may put some bread on the hook, a thing that is technically suitable for all fishes, and wait till some of them go for it; or you can research what exactly the particular type of fish – the one you want the most – wants and try with that. Chances are, specified bait will give you the best results. The same is with marketing, you cannot just offer yourself to everyone as doing everything. Find a niche, build on it, put effort into understanding what your audience wants. And once you identify what drives your potential clients, what problems they face, you can set out to help them conquer it all, with the help of your unique knowledge and personal touch – what could be better? One success story will turn into several and you are well on your way to become an established brand.


And this brings us to our next step – networking. It is always a good idea to connect with other people within your chosen field of work, it will keep you sharper and up to date with the happenings. Not going to lie, connecting with people who are essentially stomping on the same ground as you can be intimidating, but as long as you keep visualized brand in front of you as a driving force, it will be fine – and do not take this as some motivational speech, it’s quite literal. No two brands are the same – and they shouldn’t be – otherwise one of them will be pushed out. When creating a brand, you may have identified some strengths that others lack, so build on it. Networking also applies to clients, only it’s a bit different, bordering on marketing. The best example is the word-of-mouth principle. A satisfied client will more likely give their recommendation to their community, which in turn brings more people flowing to you. And in case you are building your brand as a specialist looking for a well-paid job, this would mean that there is a good word for you on the market, giving you better opportunities.

Establishing a presence

Last but certainly not the least important step is to create an online presence; in this particular case it would be a website. Whether you are an entrepreneur or a specialist, seeking your own company’s success or looking for new work opportunities, having a website will look both professional and attractive. You can lay down your ideas and vision, present the possible client with all that they need to know about you as a person and your brand: what you offer, what is your goal, how you can improve their lives and or businesses. Furthermore, you may also present testimonies from satisfied clients and that is one of the best possible advertisements there can be.


So take a look at these tips, grab a pen and paper and get brainstorming. It will not happen overnight, but with drive and patience, you will soon see your brand moving forward.

Take help of automation tools


An instagram bot is neither more nor less than a computer program that is capable of imitating human behavior automatically. In the Social Networks, the bots have gained a great prominence in recent years .

Years ago, companies that were dedicated to the little noble work of buying and selling followers, simply sold a handful of false followers to a brand to increase their number of followers, but the technique was not perfected. It was noted that these followers were false and after investigation, it was clear that the accounts had no profile picture, or followers, or activity, ergo etc.

But you know that nowadays everything evolves very fast, and there are already companies that are dedicated to raising real farms of false accounts that behave as if there really was a human behind. Not only are accounts with real aspects (profile picture, bio, posts …) but also interact with other users!

But to curl the curl, it is also possible to link your account to one of these programs to increase your followers without moving a finger .

That is to say: you can achieve REAL / HUMAN followers while you are the one who cheats by linking your account to a bot! Is it not twisted?

Well, what I’m telling you is not new. The bots have been used on Twitter and YouTube but when they came to Instagram they did it in a big way. I would say that it is the Social Network in which the presence of these small cybernetics is most noticeable.


Well, very simple, you just have to connect your Instagram account with the corresponding program and configure a series of parameters depending on what you want the bot to do for you.

The Instagram bot will use the API of this platform to connect to your account and do X actions (comment, do like, mentions, give follow, give unfollow) in your name. Simply programs will be executed while the robot takes care of the rest.

NOTICE: If you are tempted to use this shortcut, I warn you that Instagram does not allow the use of bots. Moreover, in its terms of use makes it clear that at any indication of this practice, the account can be automatically suspended.

It’s putting your credibility at stake and risking Instagram closing your account forever. In addition, no one proposes a collaboration to someone with many followers if they are of quality and the engagement is real.

So, what can the bot do for you?

Follow / Unfollow: follow randomly lots of users per minute. Statistically of each 10 at least 1 or 2 will return you in follow. What happens to all those who do follow you? The bot unfollows for you so that the number of followers does not exceed the number of followers.

Give like: the bot can give likes everywhere to all those users who use a hashtag. For example #picoftheday

Comment automatically: this is my favorite because it is so absurd. You just have to program some random phrases and add a filter to comment on only certain photos. Example: the photos with the hashtag #marketing that are published between 9.00 and 17.00

Since the random comment will be published in many photos, it must be generic so that it fits. This is another opportunity for the author of that photo to feel happy and decide to comment also and return the compliment with a follow or a like.

All these tasks can be programmed to run at a specific date and time or even to be carried out separately or all at once.

What is online marketing?

Online marketing is a term as stretchable as the universe itself. It includes all measures aimed at directing to a particular internet presence on which a business can be completed. According to the objective and the starting position, each method has its weaknesses and strengths. This article is designed to help you find the online marketing method that will make your business the most successful.

Banner Marketing

Banner marketing is probably the most used online marketing method. Almost all major websites use banner ads. These are usually embedded directly in the website and link from there to a landing page. Payment is usually per click and depending on the size of the banner. It works similarly with Google AdWords and Facebook Ads.

• Advantage: You achieve a result relatively quickly. This method is ideal for promoting an event or seminar, for example.

• Disadvantage: Only works if no ad-blocker is installed. As soon as you stop investing in money, you will not receive any visitors. Banner’s click through rate is extremely low today.

Search Engine marketing

Search engine marketing is about optimizing Pages on your site for frequently searched terms and thereby achieving a high search result ranking. At least since the Google Updates Panda and Penguin this plays a very crucial role. Because if you do not optimize your site for search engines (especially Google), it’s as visible as a needle in a haystack.

• Advantage: Content on your website will be better in the long term. You can build a better website in the long term.

• Disadvantage: Search engine marketing does not work overnight.

E-mail marketing

E-mail marketing is an excellent way to stay in touch with your customers, but also to attract new customers. What you need for it? Email address! These are best generated on your website with newsletter and blog subscriptions, or they offer handy downloads . Make sure that you always offer useful content in your emails and not advertising. Too many emails are also not good, because that could deter the readership from receiving more newsletters.

• Advantage: The customer can be tied to the company. Low cost and fast information transfer.

• Disadvantage: Spam filters often prevent the advertising emails from arriving at the addressee.

Affiliate Marketing

In affiliate marketing is about the relationship between companies and customers promoter. The company pays promoters (affiliates) to promote their product on their websites. This happens in the form of links, banners and advertising texts. The customer who finally clicks this ends up on the company’s website. On the basis of cookies, the company learns from which promoter the customer has come to the website.

On affiliate networks like Zanox , as a company you can find suitable promoters for an affiliate campaign.

• Advantage: low risk. You only have to pay affiliates in case of success.

• Disadvantage: Advertising costs, only works if users do not use an ad-blocker.

Social Media Marketing

Social media marketing uses social networks such as Facebook , Twitter or LinkedIn to increase awareness of the company. On these channels, the reach for content of the company can be increased. Social media marketing is therefore often used together with content marketing .

Social Ads

To increase the reach of your social media channels, you can advertise. For this, an advertising campaign with a daily budget is defined and a target group is defined. It’s a good idea to test multiple versions of the ad text over a short period of time to find out which one works best for your audience.

• Advantage: With social ads you can reach your target group very precisely.

• Disadvantage: Advertising costs. Not sustainable: As soon as you have no more budget available, there is no effect anymore.

Video Marketing

Video marketing works much like TV advertising. Nowadays, on platforms like Youtube or Vimeo, everyone can create a video with an advertising message and put it online. To be successful with video marketing, one should pay close attention to the message and the quality of the video. The following formats are common in video marketing: live interviews, how-to videos, sales videos, webinars / podcasts, making-off videos.

• Advantage: Websites with videos have higher conversion rates and a higher Google ranking. In addition, Youtube is the world’s second largest search engine.

• Disadvantage: High-quality videos mean a lot of time and money.

Reading Recommendation: Video Marketing: 8 things to keep in mind for your next campaign

Guerrilla Marketing

Guerrilla means translated as much as guerrilla warfare. And indeed, many guerrilla marketing campaigns are working with shock and provocation. It’s about making a big impact with as small a budget as possible. Unlike traditional advertising, unconventional and original means are used that arouse emotions and stay in the memory for a long time.

Here are some creative guerrilla marketing ideas:

To create this emotional and unexpected effect, it is necessary to define your Buyer Personas before a campaign . Only when you know the most important demographic key figures (age, gender, preferred medium) of your target group, you can be creative. There are no limits, because the best guerrilla marketing strategy for your industry has not yet been developed.

The following formats are often used in online guerrilla marketing: podcasts, blogs, photos and infographics.

• Advantage: Affordable, spread by word of mouth.

• Disadvantage: no guarantee of success. Message can be misunderstood.

Inbound Marketing

Inbound marketing is a process where the customer receives valuable information across their entire customer journey and ultimately makes a better purchase decision. Unlike advertising, the potential customer is not reached by interruption, but receives answers in the form of helpful blog posts, videos, or podcasts the moment he seeks solutions on the Internet.

This creates trust and opens the interest for the company and its products. The more customers rely on the Internet, as well as on social and mobile technologies to obtain information and make purchasing decisions , the higher will be the demand for relevant content.

• Advantage: Long term higher traffic and conversions. No costs for advertising.

• Disadvantage: Results only visible after a few months.

Conclusion: Online Marketing Methods

As you can see, every online marketing method has its strengths and weaknesses. At the beginning of a campaign, it makes sense to use ads to get more traffic to its website. In the long term, however, an inbound marketing campaign that regularly sends you new contacts pays off.


Hi and welcome to my blog.

My name is Kristina Collin and I work with the thing I love the most (besides my kids) marketing.
I live in NY and struggling to get things done on my spare time, cause there is none 🙂

On this blog I will write on things I think is interesting in the marketing world (often). At the moment I am really into online marketing and how to reach your audience through the internet. It is so interesting and challenging and I work a lot with social media and SEO for my clients.

I hope that I with this blog will be able to teach you some of my secrets that made it possible for me to work with my favorite thing in the world.